Notes on growth, content, and the AI era
Practical, current guides for creators and businesses — verified against primary sources, written to be genuinely useful.
AI-run ad platforms in 2026: what they change
Google AI Max and Meta Advantage+/Andromeda now run targeting for you. Here is what AI-run campaigns mean for your budget, and whether keywords are dead.
Do you still need a website in 2026?
AI answers intercept search and clicks are falling. Here is why an owned, fast, structured website matters more in 2026, not less, and how to build one.
How to get recommended by AI engines in 2026
A practical GEO playbook to get your brand cited by ChatGPT, Perplexity and Gemini — formatting, indexing and proof that AI engines reward.
How independent artists actually get paid in 2026
How music royalties really work in 2026: streaming pro-rata pools, the per-stream truth, PROs, sync, publishing and direct-to-fan income for indies.
Social search is the new SEO in 2026
How to get found on TikTok, Instagram and YouTube as search shifts to social. Practical social SEO tactics for discovery in 2026.
How to grow on YouTube in 2026: satisfaction wins
Viewer satisfaction now outranks watch time on YouTube. How to grow in 2026 by compounding Shorts and long-form, plus current Partner Program thresholds.